NEW YORK (AP) -- The ABC Family network, home of youthful dramas "Pretty Little Liars" and "The Fosters," said Tuesday it will change its name to Freeform this winter. The rebranding reflects the ...
Are you ready for ABC Family’s 25 Days of Christmas? We are! ABC Family’s 25 Days of Christmas has begun! It’s almost like a Christmas tradition and a far less stressful way to mark the beginning of ...
If basic cable can be said to resemble a fictional character, then ABC Family is having a Sandy Olsson moment. By Anthony Crupi, MediaWeek, The Associated Press If basic cable can be said to resemble ...
After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its name has become a huge obstacle as it seeks ...
Los Angeles -- The ABC Family network is pointedly getting rid of the "ABC" in its name when it makes the transition to the Freeform network on Tuesday. Most attention has been paid to the removal of ...
Sailing into upfront season on a wave of ratings growth, ABC Family will continue to place a premium on original programming, network president Paul Lee told media buyers Tuesday during a luncheon in ...
Coming off its highest-rated year ever, ABC Family will tout its momentum to advertisers today while unveiling the net’s summer and fall scheduling plans. “We see ourselves as a 12-month-a-year ...
What’s in a name? For ABC Family, its name is its albatross. Boxed in by a family-centered niche, one that’s contractually mandated by cable ops, ABC Family’s strategy has been seemingly simple: ...
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